Sweet Protection × Bike Glendhu

Project Overview

A one-day brand shoot at Bike Glendhu, created to highlight the partnership between Sweet Protection and Bike Glendhu through a hero video and short social cuts. Creative Wave Media was hired to capture the launch of Sweet Protection’s new helmet series in partnership with Bike Glendhu. The shoot focused on showing the product in use across Bike Glendhu’s trails, placing the helmet series in a natural riding environment rather than a traditional product shoot. The final content included one hero film and five social cuts, giving both brands a strong set of video assets for social and digital use.

The Brief

Create a hero video and social cuts for the Sweet Protection x Bike Glendhu partnership, showcasing the new helmet series in use across Bike Glendhu’s trail network.