F45 Wānaka Brand Film

Project Overview

A high-energy brand film for F45 Wānaka, created for both cinema and social platforms. The final campaign combined cinematic visuals, fast-paced training moments, and the community atmosphere of the gym, with the main film running locally in cinemas in Wānaka. F45 Wānaka needed a brand film that could showcase the energy, culture, and training environment of the gym in a way that felt polished, local, and attention-grabbing. Creative Wave Media created a cinematic brand piece designed for both cinema playback and social media use. The film captured the intensity of F45’s group training sessions, the community behind the gym, and the atmosphere that makes the Wānaka studio feel unique. The final cut was delivered for cinema playback, alongside social versions adapted for Instagram and Facebook.

The Brief

Create a cinematic brand film for F45 Wānaka that could run as a local cinema ad and be repurposed into social content, helping build local awareness, showcase the gym’s culture, and drive interest from new members.